MIU MIU POP-UP SHOP

RETAIL MANAGEMENT

The goal of this project was to create a proposal for a pop-up shop in an untapped market.

Located inside the SOHO Mall in Panama City, our store is

designed to merge the luxurious aesthetic of Miu Miu with the vibrant culture of Panama.

This plan encompasses extensive market, brand, and

competitive analyses along with promotional strategy and costs.